Viva Glam Celebrates $100M Raised for MAC AIDS Fund

MAC Viva Glam VI models Eve and Dita von Teese
MAC Cosmetics celebrated a fund-raising milestone with Viva Glam spokesmodels Eve and Dita von Teese. Since 1994, MAC Cosmetics has raised over $100 million for the MAC AIDS Fund. One hundred percent of the proceeds from sales of MAC Viva Glam lipgloss and lipglass has gone to support men, women, and childred living with HIV and AIDS.
In addition to raising a huge amount of money for charity, MAC Viva Glam has also created some of the most memorable ad campaigns in recent history featuring iconic figures like Linda Evangelista, Lil’ Kim, Boy George, Debbie Harry, Boy George, and next. up for Viva Glam VII…Fergie from the Black Eyed Peas.

Mac Viva Glam ad featuring Chloe Sevigny, Boy George, Missy Elliot, and Linda Evangelista

Mac Viva Glam ad featuring Lil’ Kim and Mary J. Blige











