Puma “Lydia” Bag by Lydia Hearst

Puma “Lydia” bag
In February, Puma teamed up with model Lydia Hearst and design duo Heatherette to create a limited edition remix of their French ‘77 racket bag for NY Fashion Week. Only 100 pieces of the $750 luxury bag were released and they were snatched up posthaste.Fast forward a few months and Puma has hooked up with Ms. Hearst again to create a new version of the Lydia bag for the holiday season. This version of the Lydia bag is eco-friendly and uses no animal products and is also wallet friendly with a more realistic price point. The Puma “Lydia” bag comes in two versions – silver patent and black patent with bright blue accents and features a pleated pocket at the front.
The Lydia bag retails for $125 and will only be sold in Puma concept stores. Click here for more information on Puma bags.
Surprise Puma “Lydia” launch party guests under the cut.










