Kanye + Ksubi
Hip denim masters Ksubi are hooking up with Kanye West to develop a line of fashion eyewear for his Pastelle fashion brand. Ksubi for Pastelle will launch in October with limited edition gold frames that will retail for $2,000.
The line will be designed by Ksubi co-owner George Garrow, who previously worked with West on custom eyewear for stage and videos like the blinder sunglasses that he wore in the Stronger video.
“At our first design session at Kanye’s place in LA we spent two days talking and going over shapes,” Gorrow said. “He allowed me to push the design but playing on his aesthetic. He’s not afraid to try new things, and I guess that is why he is where he is.”
Fashion street cred proper.
